Your addiction treatment center is growing and you want to expand further so you can reach out to others who are struggling. The best way to do that is to make sure your website is visible to your target audience and continually generating new leads. How can you do this? By utilizing addiction treatment SEO practices!
Search engine optimization (SEO) is a vital component for getting the word out about your drug and alcohol addiction treatment center. It is estimated that 20 million adults within the US are struggling with substance abuse, and unfortunately, many of them will not get the help they need. The effort you put into your addiction treatment marketing doesn’t just create an increase in visibility, it literally saves lives.
In this post, we’re going to break down three critical components (keywords, content and link building) that will simplify the process and set you on the right path for optimal results.
Before looking into those key components, let’s talk about SEO.
Search Engine Optimization: What Is It?
Search Engine Optimization (SEO) is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” To simplify, make your site is more visible/ attractive to a search engine (like Google) so that it will display your website on the returned organic results page.
SEO experts will develop a strategy that comprises website design, content, trending keywords, raising domain authority through link building. Search engines are looking to provide the best results to their users.
In order to accomplish this, it will search for websites that provide relevant information as well as high-quality content. The search engine is also looking for sites that are easy to navigate and user friendly. These types of sites will be rewarded with higher rankings on a results page.
Once your website has been optimized your site’s reputation will begin to grow. You will be able to expand your visibility on a search engine and gain a larger target audience, thereby producing greater organic conversions. All of this will give you the ability to reach out to more people who are searching for addiction treatment facilities.
Now that you know what SEO is and how it can significantly impact your website, let’s look into what creates the best organic search results. Using specific keywords to target popular queries is a vital part of any SEO marketing plan. Keyword research helps determine a query’s:
- Monthly Volume: Shows how often a query is searched for each month.
- Ranking Difficulty: How difficult it will be for your website to compete against other sites.
- Organic Click Through Rate (Organic CTR): This is the ratio of how many people who see your website will actually click on it.
Why Keyword Research Is Essential
Employing keyword research gives you essential information and insight to the queries that are being entered in a search engine. It also helps you create an efficient content strategy by determining what topics will generate the most traffic. For example:
- Addiction Treatment:
- Monthly Volume: 2.9K searches per month for this keyword phrase in the USA.
- Ranking Difficulty: 79%, this is in the medium to high range and could indicate stiff competition for websites with lower domain authority.
- Global Volume: 4.2K searches per month for this keyword phrase in the entire world.
This keyword has great volume in the USA and globally, but it may be difficult to rank for these particular keyword phrases if your domain authority is low. A critical aspect of keyword research is validating your traffic.
Validate Your Traffic for Addiction Treatment
Let’s dive deeper, say you have an addiction treatment center located in Laguna Beach, California. You want to increase your visibility and improve your traffic. This can be done by going to a search engine and typing in “addiction treatment in Laguna Beach.”
Look at the top-rated websites on the results page, once this is done identify which URLs from those websites are driving the most traffic. You will need to use an SEO tool in order to do this, but don’t worry, there are plenty to choose from!
You’ve researched the best keywords for your site and you’re ready to start writing content for your addiction treatment website. It’s important to remember when you are creating content that you are writing in a way that reaches your target audience. For example, if your addiction treatment facility is located in Mission Viejo, CA, then you could do something like:
“Our detox treatment program in Mission Viejo uses evidence-based practices to help patients withdrawal safely from drugs and alcohol.”
In this sentence, we are inputting a relevant keyword phrase with the location of our target audience. Remember, search engines are looking for websites that provide quality results and can match the intent of the user’s query.
Meta Descriptions and Title Tags
Where, what, how and why?When you are writing you need to be thinking about the queries your audience will be asking and then answer it in your content. The keyword research you did will help with this because you’ll be able to follow the latest traffic trends and which queries are creating the highest monthly volume.
Link Building = Building Quality
Link building is a vital SEO practice, essentially it is the process of convincing other websites to link back to yours. Having these types of links is important because it let’s search engines know that your website is a quality and valid resource to offer its users. The more quality links you have the better ranking a search engine will give you.
This also builds trust between your site and the users on the search engine. If you are one of the first organic search results that appear on the results page, the user knows you are a trustworthy site. Make sure you are using good link building practices, the last thing you want is for a search engine to think your spam.
You’re ready—you know what it takes to create a website that is focused on great SEO practices. We’ve covered the basics of search engine optimization, keyword research, optimizing your content and the importance of link building. Remember, you offer a service that changes people’s lives so you need to get the message out there!
For more information on how we can improve your addiction treatment center’s digital marketing, click here, or schedule a call with Sean Wolf, our Director of SEO to learn more about our marketing services.